Growth

Don't Just Trust the Process, Reinvent It!

Don't Just Trust the Process, Reinvent It!

Because people value their time so highly, they are willing to pay a premium for the convenience of saving time. If you want to make a big splash as an entrepreneur, you will want to develop an idea that will solve a problem by saving customers' time. Here are a few simple steps to get you going in the right direction.

You Down With OPP?

You Down With OPP?

From professional sporting events to neighborhood block parties, O.P.P. could be heard everywhere, and this hit changed the trajectory of Naughty by Nature's career, catapulting them to superstar status after their careers had floundered until that point. If O.P.P. worked for Naughty by Nature, it can work for any struggling entrepreneur, as well.

Be Authentic, or Be Forgotten

Be Authentic, or Be Forgotten

Sometimes clients come to me for coaching and they complain about not being able to reach the next level in their career progression; sometimes these are small business owners or new entrepreneurs who just can't seem to gain traction, but the root cause is often the same: bad branding.