Branding

Building a Brand

Building a Brand

After my last post about being authentic, a number of people have asked me to do a follow up post on how to build a brand. However, in speaking to several aspiring entrepreneurs over the past week, something occurred to me - many people are still not clear about what a brand actually is.

Be Authentic, or Be Forgotten

Be Authentic, or Be Forgotten

Sometimes clients come to me for coaching and they complain about not being able to reach the next level in their career progression; sometimes these are small business owners or new entrepreneurs who just can't seem to gain traction, but the root cause is often the same: bad branding.